Every now and then, a Lambretta comes along and blows my socks off. This post is about one that has done just that. But first, some context. The ‘rusto-rat’ look has been around for a while, and spawned some great looking scooters. I wrote about it here – back in 2013 – so the look has been around for a while! I think the looks originates with the Hot Rod scene – where distressed and patina-ed bodywork is paired with handwritten signwriting – often coupled with a very powerful engine. The first Lambretta I recall having this look – a real gamechanger – was a Series 2 called Janie Jones, and features heavily that post.
So, this signwritten rusto-rat look has become a staple of the custom Lambretta scene now – and there are many very cool examples of it around. The signwriting lends itself to classic curves of the Lambretta – and the retro typography is and clearly handwritten and crafted style is just matches perfectly with the machine.
Styles changes, and every style evolves. That’s what keeps things fresh. I think the rusto-rat scene has reached it’s apex in this scooter. I love everything about it. The theme is original. The way the graphics and the type fit the panels is spot on – without looking too contrived. And everywhere you look there are little touches that just make you smile. And it all comes together beautifully.
The scooter – a Serveta – has had a complicated history, involving both Kris Green and Harry Barlow (of H-Bomb Scooters fame) in it’s creation – and is now owned by Darren Wood from Wigan. The signwriting and faux-patina work was all carried out by Phil at The Monster Forge – a visit to their facebook page reveals more more of Phil’s fantastic work – on scooters, trucks and more. If this style floats your boat – and it does mine – Phil is the master of it. There’s some fantastic Alice of Wonderland murals on some Series 2 side-panels if you scroll down a bit! I hope to feature a blog post on Monster Forge in the not too distant future – stay tuned for updates.
If you’ve got a custom Lambretta that you’d like featured on the blog, or if you run a business, and there’s something special you’ve worked on that you’d like featured, get in touch.