There’s a lot to like in this ad… not least the Lammies! The advertiser, AXA, has paid attention to get some of the little details right (or rather their ad agency has). The lead actor even looks like he’s properly into the whole mod thing, even if he’s a little young to be “an original”. I wasn’t going to post this, as I thought everybody would have already seen this… but then I though, “well, only in the UK”, as the blog has more or less a global reach (more than 100 countries last time I checked).