…with Cristina Buccino sitting on it! Cristina is a model and actress from Italy, and may have a soft spot for the Lambretta, as I’ve managed to find another picture of her on one… the ill-fated LN of a few years ago.
If you’re interested in finding out more about Cristina, her website is worth a gander – its in Italian, but if you can’t read Italian, you can just look at the pictures…
Some valuable insights here by Sticky, on ScooterLab regarding the L70 the ‘New Lambretta’ to be launched in (as I write) 11 days. I make that Tuesday the 3rd of May. Not too long to wait, and worth getting over to the Lambretta Consortium site and registering for the chance to win ‘one of five’ new Lambrettas.
One of the nuggets of information in Sticky’s article is that the design of the L70 is likely to be by Austrian designer Gerald Kiska, rather than the designer of the LN, Alessandro Tartarini. Amongst several ‘generic’ scooters studio Kiska has also been responsible for an update to historic Swedish Motorcycle brand Husqvarna (now probably more famous these days for making chainsaws and the like).
There is a quote in the Husqvarna case study that says “They don’t make them like they used to because today’s riders are forward thinking. They are interested in the future of bike design, not what’s behind them. The 401 VITPILEN delivers what they want: “retro futurism done right” I’m pretty sure most Lambretta buyers are interested in ‘what’s behind them’ but the concept of retro futurism done right sounds pretty good to me.
Here’s the link to Sticky’s article again.
uite?A bit of a scoop here, thanks to a reader, Mark, who spotted this on the official Lambretta brand website.
The majority of the text below is copied from his original email to me…
Remember, back in 2012, and then new Lambretta LN scooter? There was an ongoing battle between the so-called Lambretta Consortium and Motom, who produced the LN. As I’m sure you know the Consortium subsequently appear to have won the legal battle and the Lambretta revival turned out to be a very short lived affair. As an LN owner, I’ve always thought this was a great shame and, whilst it was never going to satisfy the purists, I thought that the LN deserved a chance to succeed – and not be strangled at birth.
Fast forward to November 2015 and there’s been a very interesting development over at the Lambretta Consortium’s website today regarding the prospect of another new Lambretta scooter. According to the website, this is due to be launched on 4th May 2016. See www.lambretta.com/scooters for more details.
As always lots of questions remain. For example: what will the new Lambretta look like? Will it bear any resemblance to the LN or even be a freshly produced LN? When will it be available to buy and how much will one cost? What size engines will the new Lambretta have? Will it be designed by Alessandro Tartarini? The teaser SX style headlight and the sketch below hint to something quite LN’ish to me…
On that official Lambretta brand website is a countdown calendar (I’ve pasted in a screenshot of it above), and (according to my calculations anyway) it’s counting down to the 3rd of May, 2016. There’s also a reference to “L’70 Models” Intriguing!
Of course, there’s been a lot of water under the bridge since 2012, notably the launch of the Scomadi, and many Lambrettisti would consider one of these of more authentic lineage to an LN, or whatever a L’70 is going to be… but we’ll see, we’ll see.
So, watch this space, I’ll have a sniff around and see if I can come up with any juicy info. And if you hear anything on the grapevine, let me know!
I think the LN looks pretty good next to the LI… obviously I’d go for the original every time… but the more I see it, the more convinced I am that the LN is a good ‘cover version!’. Originally posted on Facebook by the Mystyle Scooter Club Lambretta Pattaya Thailand.
And gives it a pretty good review. There’s a bit of a pattern emerging from the reviews… if your’e a classic scooterist, you probably hate the ‘new Lambretta’.
UPDATE: We’re NOT an Imitation, we’re legit say makers of the new Lambretta.
The manufacturers of the new Lambretta LN, Motom Electronics Group Spa, and Clag International Ltd., respond to the allegation that thier new scooter is an unlicensed, illegal “knock off”, saying that they’ve got all the right licenses in place, and a couple of court judgements to back them up. Full story here.
Here’s the original post:
Further to my previous info, and hot from PR Newswire via Sys.con Media
International scooter icon Lambretta Consortium headquartered in Milan, Italy is initiating one of the largest trademark counter-infringement operations in recent history, by preventing the unlicensed LN125 and LS125 scooters entering the world market under the name Lambretta. In a joint international operation with its legal force, customs and police authorities, the consortium is taking international action to protect its brand rights.
The operation is directed against two former licensees; Ireland based Clag International and Italy based Motom Electronics Group Spa.
Additonally, actions are taken against the Taiwanese LN125 / LS125 scooter manufacturers Her Chee Industrial Co Ltd. acting under the name ‘Adly’ and Gamax Moto Corporation.
Finally, Lambretta is taking protective measures against the expanding network of importers and distributors in Europe, Asia, Oceania and America. Even trusted distributors and reputed magazines are involved, not being aware of the illegal character of the introduction of the new LN125 / LS125 scooter models. Cease and desist letters have been sent to all known distributors, to make them fully aware of the implications of their illegal activities.
Lambretta has issued official statements on its global websites (http://www.lambretta.com) to warn the public not to issue pre-payments to the local distributors. Moreover, a list is published on the website of all distributors that are involved in these fraudulent acts.
The consortium together with its lawyers and the authorities have uncovered worrying facts about the infringing activities. Shell companies and trusts like ‘DBM Lambretta International Srl’ and professional appearing websites likehttp://www.lambrettaoriginale.com, http://www.lambretta-italia.it andhttp://www.lambrettamotorcycles.com with changing owners, have been used in an attempt to hide activities and networks from Lambretta.
Lambretta emphasizes that the only legitimate organization to enter scooter licensing agreements on behalf of Lambretta Consortium is Lambretta Distribution ltd. based in Althorp, United Kingdom.
The new Lambretta LN (and LS) models may not be as official as we originally thought…
UPDATE: If you are in the Bolton area, I’m reliably informed you can get hold of the new Lambretta at MotoCentre. Website here.
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