Lambretta scooters, clothing, shoes, watches, aftershave, deodorant, hair products… now… Coffee!!

Lambretta3

Came across this the other day, on a brand identity website (that’s my day job). I’m not against the extending of the Lambretta brand, and coffee seems to me to be a better fit than, say, underpants (though others may disagree!). I do object when it’s not done properly however… like here.

Lambretta4

Using a classic Italian scooter brand to sell classic Italian coffee doesn’t seem such a bad idea.

It looks like there may be Lambretta cafés (or Caffés… two f’s?) appearing soon, going head to head with the likes of Starbucks, Café Nero and Coffee Republic… it’s a crowded, some would say saturated market… but I wish them well. As long as they do it properly of course.

Branding by Creative Inside

Advertisements

Must do better

301654_l

“The new Lambretta fragrance, L47 takes its name from the first year the world famous Lambretta scooters coasted off the production line.”

Now, I’ve got no problem with taking an iconic brand, and (marketing speak coming up, apologies) ‘leveraging’ it into different categories. The owners of the Lambretta brand name have clearly made quite a few quid from doing just that.

What I do object to is prostituting a brands heritage… some superficial research has come up with the fact that Innocenti made their first Lambretta model in 1947. Can’t be bothered to find an image for that original, “Model A” Lambretta? Not a problem. Use a silhouette of a generic, modern scooter instead. No one will notice. Hmm. Doesn’t quite work. I know… take the front wheel off, and replace it with a ‘mod roundel’. There we go… perfick!

Now I know, Lambretta riders aren’t the target market of the people making this product, but with a little more research, and a little more thought, this packaging could have been a lot better. To those that own and love the Lambretta, the vast majority of these ‘brand extensions’ are simply a joke. They offend me as a Lambretta rider, and it offends me as a designer. It’s just lazy, if you are going to play the heritage card with your brand… for goodness sake get it right… or at least tell a consistent, congruent story.

I may well get one of these sets for Christmas (I got some Lambretta socks last year!), but I know one thing… I’m chucking the box away.

Sorry for the small picture. If I find a bigger one I’ll post it.

EDIT: Just a thought… if anybody involved in Lambretta branding wants a “sense check” on this kind of stuff, I am available… I’ve got a pretty unusual skillset – for my ‘day job’ I am Creative Head at a Design and Marketing agency specialising in Branding, Corporate Id, and Packaging… So I’d be happy to be involved (for a small fee, naturally) in helping you make sure future faux pas such as this one are avoided. The email is crocodilejock@gmail.com 

Lambretta Cuckoo clock

Screen_shot_2011-07-26_at_12

Really. This is NOT a wind up. Well, I suppose being a clock, it might be a bit of a wind up 😉 I featured Bradford Exchange Lambretta Egg a while back, and I was a bit uncertain about the concept. Well, I’m not uncertain about this little gem… It’s absolutely crap! Why would you want to style a cuckoo clock of all things with Lambretta trim and branding. 

I can only imagine anybody buying this for kitchy novelty reasons… and £125 is a bit much for a bad joke. it’s sooo bad I initially thought it was a Viz style wind-up. The sad thing is, the quality of the modelling of the actual scooters looks pretty good… I haven’t seen one in the flesh of course. Just flog the scooters as a model on a wooden plynth like this  and forget about making crappy cuckoo clocks. If anybody has the good taste to own a Lambretta, they ain’t going to buy one of these… 
If I’m wrong, (and please tell me in the comments if you think I am!) and you would be delighted to own one of these “mastercrafted wall-hanging tribute showcases’  …would thrill to seeing appear and scooter rotate every hour, accompanied by the authentic, throaty roar of an original SX 200 engine… you can get hold of one here. Or you might want to check that the whole things not a joke.

0screen_shot_2011-07-26_at_121screen_shot_2011-07-26_at_122screen_shot_2011-07-26_at_12

The New Lambretta LN. It’s official. Or not…

The new Lambretta LN (and LS) models may not be as official as we originally thought…

Official warning statement LN and LS models

Lambretta enthusiasts will undoubted be encouraged by the news of the introduction into the market of the new “Lambretta” LS and LN models as reported. Buyers must however be very careful that they are indeed witnessing the launch of a true, authentic and legitimate Lambretta, approved by the Lambretta Consortium, the international owner of the Lambretta brand.
The two new models, the LN and LS, have been produced by GAMAX Moto Corporation (Charles Huang) in Taiwan under the authority of DBM and two companies, CLAG International Limited (Ireland) presenting itself underhttp://www.lambrettamotorcycles.com and MOTOM Electronics Spa (Giovanni Cottone) in Italy presenting itself under http://www.lambretta-italia.it respectively. Both these models are unapproved and unlicensed for the global market as a full inspection of their authenticity and quality has not yet been conducted by Lambretta Consortium. Additionally contractual issues still remain to be resolved. Our highly valued international consumers (Lambrettisti), distributors and resellers should take care to ensure that DBM, CLAG and MOTOM receive official approval from Lambretta Consortium before entering into any financial arrangements to acquire or distribute these models. Lambretta Consortium obviously cannot afford to allow unlicensed scooter models enter the market that bear the name Lambretta. Lambretta Consortium will continue to take the appropriate legal actions against unauthorized distributors and resellers, like Moof and WKBikes, to prevent counterfeit products entering the market.
Please notice that a general, non exclusive license agreement has been entered with CLAG for the territory resticted to Vietnam, Indonesia, Malaysia, Philippines, China, Vietnam, Hong Kong, Russia, Georgia, Thailand and Cambodia. Please contact us for additional information. All license agreements with Motom have been terminated.
Lambretta Consortium wishes to ensure that it will do all it can to bring you a genuine, high quality, Lambretta scooter in the best traditions of the Lambretta heritage as soon as it can. We are endeavouring to clarify the situation on both models with both parties in the very near future and hope to issue a statement which ratifies both models. If you require further clarification or information please contact info@lambrettadistribution.com or visit http://www.lambretta.com.
more information
Lambretta Consortium
Lambretta International
Well, that’s clear… not.
C’mon guys, get your act together.

Genuine Trojan helmets

Newtrojanhelmetshires4Newtrojanhelmetshires3Newtrojanhelmetshires2Newtrojanhelmetshires1

I know open face helmets aren’t up everybody’s street… but I wear one. And there are some great options to choose from these days. I featured the St. Georges cross version of Heritage Helmets impressive Lambretta range a while back. Now they’ve added to the range with a  mashup with the truly iconic record label Trojan. Anyone who who’s there British reggae will know Trojan records… a brand synonymous with early ska, rocksteady and soulful reggae. So these helmets make a strong statement about your musical tastes… whatever flavour of Lambrettista you are…  mod, skinhead or suedehead… or just a Lambretta riding reggae fan. Hell, there’s even a version you could get away with if you ride a V*spa!. Although for full effect I suggest you ride an orange DL/GP! For the full spec, and the full range, check out the Heritage Helmets website
UPDATED with new high res imagery, 3/8/11

Caterham 7 Lambretta Special Edition

28833_115142

I’m a bit late to the party with this one, but here goes. As branding tie-ins goes, I don’t think Lambretta has always got it right over the last few years, but occasionally, they hit the nail right on the head. 

28833_115143

This is a link up between two iconic brands… Lambretta & Caterham, and I think they both come out of it winners.

The union jack livery, which could have looked oh so cheesy, has been applied with a bit of a twist which really works well, and it’s the look has been carried through to the interior; seats, dash, carpets… even the boot.
It’ll be a tad faster than my old Series 2 as well, it’s powered by a 1.6 Litre Ford Sigma engine that will go from 0-60 in 6 seconds. 

28833_115141

On sale in 2010 for £26, 995, you’d need to be pretty flush to get one, but it is kinda lovely. 
More info here

28833_115140-1