Lambretta scooters, clothing, shoes, watches, aftershave, deodorant, hair products… now… Coffee!!

Lambretta3

Came across this the other day, on a brand identity website (that’s my day job). I’m not against the extending of the Lambretta brand, and coffee seems to me to be a better fit than, say, underpants (though others may disagree!). I do object when it’s not done properly however… like here.

Lambretta4

Using a classic Italian scooter brand to sell classic Italian coffee doesn’t seem such a bad idea.

It looks like there may be Lambretta cafés (or Caffés… two f’s?) appearing soon, going head to head with the likes of Starbucks, Café Nero and Coffee Republic… it’s a crowded, some would say saturated market… but I wish them well. As long as they do it properly of course.

Branding by Creative Inside

Advertisements

Thoughts? Your comments are always welcome…

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s