Tag Archives: brand extensions

Lambretta scooters, clothing, shoes, watches, aftershave, deodorant, hair products… now… Coffee!!

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Came across this the other day, on a brand identity website (that’s my day job). I’m not against the extending of the Lambretta brand, and coffee seems to me to be a better fit than, say, underpants (though others may disagree!). I do object when it’s not done properly however… like here.

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Using a classic Italian scooter brand to sell classic Italian coffee doesn’t seem such a bad idea.

It looks like there may be Lambretta cafés (or Caffés… two f’s?) appearing soon, going head to head with the likes of Starbucks, Café Nero and Coffee Republic… it’s a crowded, some would say saturated market… but I wish them well. As long as they do it properly of course.

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Lambretta Cuckoo clock

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Really. This is NOT a wind up. Well, I suppose being a clock, it might be a bit of a wind up 😉 I featured Bradford Exchange Lambretta Egg a while back, and I was a bit uncertain about the concept. Well, I’m not uncertain about this little gem… It’s absolutely crap! Why would you want to style a cuckoo clock of all things with Lambretta trim and branding. 

I can only imagine anybody buying this for kitchy novelty reasons… and £125 is a bit much for a bad joke. it’s sooo bad I initially thought it was a Viz style wind-up. The sad thing is, the quality of the modelling of the actual scooters looks pretty good… I haven’t seen one in the flesh of course. Just flog the scooters as a model on a wooden plynth like this  and forget about making crappy cuckoo clocks. If anybody has the good taste to own a Lambretta, they ain’t going to buy one of these… 
If I’m wrong, (and please tell me in the comments if you think I am!) and you would be delighted to own one of these “mastercrafted wall-hanging tribute showcases’  …would thrill to seeing appear and scooter rotate every hour, accompanied by the authentic, throaty roar of an original SX 200 engine… you can get hold of one here. Or you might want to check that the whole things not a joke.

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Lambretta LI 126

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The Lambretta brand has been applied to many and varied products these days, and you might be surprised to find that an LI 126 isn’t a 125cc scoot with an extra cc thrown in… but a pedal cycle. I’m not a push bike expert, but I’ve seen worse looking treaders. If you fancy one, There’s a good deal on at Cycle King, with 52% off the £499 RRP, down to £299. Available in mens and ladies variants.

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UPDATE (2021)

Since I wrote this article – a decade ago – the Lambretta bike seems to have died a death – although the Lambretta brand is currently marketing an e-bike – here: https://www.lambretta.com/e-bike/

One of my readers got in touch, asking if I could help him source mudguards for a pair of LI126’s he owns. I’m afraid I couldn’t help… and the mudguards are quite a distinctive part of this bike… If you’ve got any leads on that, please leave a message below, and I’ll pass it on!