Some valuable insights here by Sticky, on ScooterLab regarding the L70 the ‘New Lambretta’ to be launched in (as I write) 11 days. I make that Tuesday the 3rd of May. Not too long to wait, and worth getting over to the Lambretta Consortium site and registering for the chance to win ‘one of five’ new Lambrettas.
One of the nuggets of information in Sticky’s article is that the design of the L70 is likely to be by Austrian designer Gerald Kiska, rather than the designer of the LN, Alessandro Tartarini. Amongst several ‘generic’ scooters studio Kiska has also been responsible for an update to historic Swedish Motorcycle brand Husqvarna (now probably more famous these days for making chainsaws and the like).
There is a quote in the Husqvarna case study that says “They don’t make them like they used to because today’s riders are forward thinking. They are interested in the future of bike design, not what’s behind them. The 401 VITPILEN delivers what they want: “retro futurism done right” I’m pretty sure most Lambretta buyers are interested in ‘what’s behind them’ but the concept of retro futurism done right sounds pretty good to me.
Here’s the link to Sticky’s article again.