I don’t know exactly what’s doing on here… but there are some clues. Firstly the location is clearly San Fransisco… and specifically the Golden Gate Bridge. I wonder if any of my US readers remember the Berkley Scooter Shop? On the front of one the TV’s there’s a badge for “Al (Second name unreadable)* San Francisco” is also the pic of Warren Carver… who, his badge is “Road Captain” of the Pioneer Scooter Club, SF. Though I reckon he really wanted to be in the California Highway Patrol… 
The event looks like some sort of protest… I’m guessing from the pic of the dude on the Vespa, and the signage, it’s something to do with banning motorcycles from certain roads. There’s a couple of pics of people looking at maps trying to figure out alternative routes.
Anyway, the pics are great, and found over at the LIFE archive, they are by N. R. Farbman and I found them via the Vintage Everyday blog.
*It’s Al Fergoda, thanks for the info, regular contributor Corey, from Scooter Fix! on his Facebook page there is an impressive collection of dealer decal imagery that has a great pic of the Al Fergoda sticker. And from a little bit of internet research it seems Al Fergoda was a big name in North California, back in the day, as well as being a Lambretta dealer, also specialising in BSA, Norton and eventually Yamaha marques.
lambrettista.net 
It’s Al Fergoda. I have close up photos of this sticker on my Scooter Fix! page.
If you contact Barry at SF Scooter Centre he may be able to tell you more about these photos.
Sent from my iPod
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Thanks Corey.
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Al Fergoda was my Uncle. We use to go on rides and he use to announce for the AMA “American Motorcycle Association”, dirt trac racing and hill climbs. Cool stuff when you are a kid. His son George use to race dirt trac with the steel boot etc. All have passed except daughter Joy Fergoda of Sacramento Calif.
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Great to hear from you Floyd! Pretty cool stuff as you say! Thanks for getting in touch… If you’ve got any old family photos featuring Lambrettas I’d love to feature them on the blog.
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Nice pictures, good find. There’s a Harley Davidson Topper scooter leading the first group over the bridge, with Heinkel Tourists being the other non-Italian scooters I can spot.
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Ta Andy, good spot!
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Hope you don’t mind but I re-blogged this to The Mod Closet blog & facebook page. Stunning pictures!
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No problem at all! Give me a credit and I’m always happy to share 🙂
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Reblogged this on Curd Vintage Scooter Rally and commented:
Check out these great vintage photos on lambrettista.net. Anyone in for a photo shoot at the Curd Rally this year? We’ve already got a vintage fire truck coming to the rally.
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