I don’t know exactly what’s doing on here… but there are some clues. Firstly the location is clearly San Fransisco… and specifically the Golden Gate Bridge. I wonder if any of my US readers remember the Berkley Scooter Shop? On the front of one the TV’s there’s a badge for “Al (Second name unreadable)* San Francisco” is also the pic of Warren Carver… who, his badge is “Road Captain” of the Pioneer Scooter Club, SF. Though I reckon he really wanted to be in the California Highway Patrol… The event looks like some sort of protest… I’m guessing from the pic of the dude on the Vespa, and the signage, it’s something to do with banning motorcycles from certain roads. There’s a couple of pics of people looking at maps trying to figure out alternative routes.
Anyway, the pics are great, and found over at the LIFE archive, they are by N. R. Farbman and I found them via the Vintage Everyday blog.
*It’s Al Fergoda, thanks for the info, regular contributor Corey, from Scooter Fix! on his Facebook page there is an impressive collection of dealer decal imagery that has a great pic of the Al Fergoda sticker. And from a little bit of internet research it seems Al Fergoda was a big name in North California, back in the day, as well as being a Lambretta dealer, also specialising in BSA, Norton and eventually Yamaha marques.