The good news: There’s gonna be a new Lambretta in 2016! The bad new: There’s gonna be a new Lambretta in 2016. Lovers of the Lambretta brand don’t really want new. We want old Lambrettas, maybe with the odd tweak or improvement. That’s why Scomadi have done so well. A modern auto, but with the looks of a GP. Well, not quite, but not far off.
Personally, I think the LN was a decent stab at reinventing the Lambretta for the twenty-first century, but many disagreed. And, although it received decent enough reviews in the media, it was less than a resounding success amongst scooterists. Then, of course, it disappeared from the scene completely – no doubt leaving those purchasers that had bought one feeling rather abandoned.
Vespa riders are happy enough to ride their modern GTS’s. Lambretta riders are a pickier audience. While the target market probably wasn’t the classic scooter owner, it you convince them, you’ve cracked the mass market, in my ever so humble opinion.
Anyway. The point of this ramble is to introduce the competition that Lambretta Concessionaires are running a competition to win one of these new, 2016 Lambrettas. Of course, you don’t know what you’ll be getting, but hey, a free Lambretta? Can’t be a bad thing can it? All you have to do is sign up for their newsletter. Worth a go, right? Sign up HERE.
If you want to know more about the 2016 Lambretta, (known only as the L’70 at the moment) Stay tuned. When I know, you’ll know.