Love these design concept renderings for the new Lambretta Vendetta by Kiska, Europe’s largest independent design agency, who had the task of creating a modern version of the world’s finest motor scooter. They had a tough brief… they were told:

• NOT to ‘go retro’… but instead find out the core Lambretta DNA and develop that.
• Appeal to new generation of Lambrettisti
• Less is more – but use simplicity in design to extend functionality
• Use premium materials – more metal, less plastic*

Well, I think they’ve nailed that brief. Initial feedback from the launch of the Vendetta has been generally excellent. There have been grumblings from some of the ‘old school’, but even they have admitted ‘it wasn’t designed for them’.

There will always be a place for the classic Lambretta, and there are innovations today than ever to keep our magnificent machines on the road. But the Vendetta is a Lambretta for the 21st century, to take on the likes of the Vespa 946. I think it meets that niche admirably!

Now… back to the pics 🙂