Lambrettas on the Lingotto – the roof of the (former) FIAT factory

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This is one of my dreams… racing my (extremely slow) Series round the track on the roof of the iconic former FIAT factory in Turin.

Probably most well known in the UK for it’s brief appearance in the Italian Job, The Lingotto is an incredible work of modernist architecture. It was more than a factory, more of an enourmous machine for making cars… raw materials coming in on the ground floor, being built on s production line that progressed up the building before emerging, finished onto the rooftop test track. Brilliant. 
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No longer a car factory… now a business centre / concert hall / theatre / art gllery / shopping mall / hotel / university… (you might start to get an idea how BIG this thing is.  
Redbull
Italian owners of classic scooters had the chance to take thier scoots up the famous spiral ramp and  put their machines through their paces on this classic track… thanks to a famous energy drink. The Red Bull  Special Lingotto took place on the 25th of September (apparently it’s the third time they’ve done it), and awarded prizes for creativity as well as speed. I’d love to do that. 
Found this story over at Italian site motoblog.it, which is also where I nicked the pictures from. Sorry that it appears to be mainly V•spas!

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American girl in Italy, 1950’s

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When I’m not riding a Lambretta, I’m either at home with the wife and kids, (usually doing homework), or at work being a graphic designer. One of the design blogs I visit, Design You Can Trust, recently featured some wonderful photography by an american photojouranlist Ruth Orkin. 

A lot of her most arresting images come from the ’50s and ’60s, and there’s a lot of New York scenes, celebraties and musicians. Fabulous stuff, if you’re interested there’s a great online archive here. The image that caught my eye though was “American girl in Italy”, initially because of the rather cool couple of gents, astride a Model D. I thought, what a great image… how cool are all the guys in the image, so well dressed… and then you see the girls face. She’s obviously not happy with all the attention she’s getting. Looks pretty scared in fact. Maybe the good old days weren’t quite as rosy as we like to think of them.

EDIT/UPDATE: I’ve just found out that this is an iconic image, that nearly everybody in the world had seen! It’s even referenced on the Lambretta Wikipedia page. Oh well!

I do love old pics of scooters though, even better when the scooters are quite incedental to the image. If you’ve got any old Lambretta shots, I’d love to see them.

Dick Smart and his SuperVespa


Came across this recently via Ride the machine.
Now I know this is a Lambretta blog, and I have been less than complimentary about our Vespa riding brethren (only in jest, honestly),
but that’s because I’d never seen this movie before. Dick, or should that be Signor Smart, is a Vespa riding, latino James Bond type.
I won’t spoil it for you (you really got to see it to believe it) but the words Little Nelly sprang to mind. 007 afficionados will know what I’m on about.
Fantastic cheesy soundrack too.