Vespa 46

Vespa46eicma
I know, I know, this is a Lambretta blog, but sometimes you just can’t ignore what the ‘old enemy’ are up to. And there’s no arguing with the success of a company that have sold over 17 million scooters in their 65 year history. And at their best, I’ll make no apologies for saying they’ve made a couple of the best looking scooters ever. Even the most ardent Lambrettista would find it hard to pick fault with the beautiful organic lines of a GS 160. Well, I think there’s another classic in the pipeline, in the shape of this lovely “Vespa 46” or (and it sounds SO much better in Italian) The Quarantasei has been unveiled at the EICMA Motorcycle Show in Milan, and is due to be on sale in 125 and 150cc versions before the end of 2012.

From EICMA.it Via ScooterDiva.
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Latest advertising shots of the Lambretta LN

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Downloaded from another site related to the new Lambretta LN, lambrettaweb.com . It’s nice to see the traditon of using pretty lady to sell scooters hasn’t entirely died out.

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There’s a cool little video on the landing page… although I think it would have been better if they didn’t spell out that the Italian for wasp is Vespa… and left that as a little ‘in-joke’… I do amire the ballsiness of taking on the “auld enemy”. Quite ambitious!

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