Following my post from the Spanish Lambretta / Serveta factory in Eibar, (here) I’ve been sent a ton of fantastic imagery from my online pal Darrin Slack – so much that they will be providing the majority of the posts for the forseeable future – my only issue is finding enough hours in the day to post them! Darrin is a self-admitted ‘bloody bloohound’ when it comes to anything Lambretta – and has scoured the internet to find these images – which kinda what I’ve been doing for to find content for this blog – but Darrin is far better at it than I am! So, all this stuff is out there on the internet already, but it’s nice for us Lambretta fans to have everything in one place eh? Hopefully this blog becomes a bit of a resource for anybody interested in Lambretta history.
Image Source: I will endeavour to post links to the sites where these images originally featured – and credit any original photographers etc. These images appear to originally come from the Fondazione ISEC Flickr account. The Fondazione ISEC was formed in 1973 for the purpose of collecting, conserving and enhancing sources of the history of the Italian Resistance movement and the labour movement. Over time, Fondazione ISEC has become a national reference point for whoever is interested in events concerning the political, economic and social history of contemporary Italy. They have appeared on various sites, and Pinterest accounts around the internet… hopefully posting them here is another way of preserving and publicising these great images. The Fondazione ISEC site is here: https://www.fondazioneisec.it/
Plenty more to come! These shots are just the first of many, not only of the Lambretta factory, but also Lambretta trade shows, and various rarely seen publicity shots, as well as images of various Lambretta prototypes etc. Stay tuned for more of this good stuff! Thanks again to Darrin for sourcing and supplying me the images.
Pictures from the Spanish Lambretta Factory in Eibar
A couple of posts back, I wrote about the Lambretta Amiga – the last throw of the dice for the Serveta factory in the Spanish Basque country (here). I gave a short potted history of the Spanish Lambrettas – Reader Darrin Slack got in touch, and shared some fantastic images he had of the Eibar factory (I said he had shared a bunch of great content with me, didn’t I – stay tuned – there’s more to come).The pictures below are of the purpose-built factory that started building scooters in 1954 – just two years after a group of Basque businessmen obtained a licence from Innocenti to build Lambrettas in Spain.
The Basque factory was very successful – initially catering to the domestic Spanish market… as can be seen in the image below, they made at least 3 million machines…
Thanks again to Darrin for the fantastic images. If you’re interested in finding out more about Spanish Lambrettas – check out this site Serveta is Betta.
In the previous posts, I’ve featured scooters from marques who you may not have expected to make scooters – as diverse as Harley Davidson (here), Ducati* (here) and even Maserati (here). My online pal Darrin sent me another for the oddball files – Ladies and Gentlemen, I present The BMW R10.
Dating from the early 50’s – so predating the Lambretta LI Series 1 by a good few years – the rumour is that the R10 nearly made it into production – only being pulled at the last minute in favour of the BMW Isetta bubble car.
An early plasticine and wood model, with some metal parts was created to show the R10’s potential to compete against the dominant Italian scooter brands of Lambretta and Vespa – remember – it was the 1950’s that were the true heyday of the motor scooter – and everybody wanted a piece of the action.
The streamlined, fully enclosed bodywork without removable sidepanels, and the large integrated front mudguard are a typically Germanic approach – one adopted by Glas Goggo, Heinkel, Zundapp and Maicoletta…although I don’t think many of those German scooters looked as elegant as this Beemer. The one weird design decision they made (in my opinion at least) was to incorporate the horn right at the front of the mudguard… totally throwing off the sensuous, smooth Italianate curves.
So, if BMW had gone all in on this scooter would we all be riding around on Beemers instead of Lambrettas a Vespas? Maybe. Or maybe, it would have been a modest domestic success in Germany, like the other aforementioned brands – never quite attaining the indefinable cosmopolitan appeal of it’s Italian rivals. Who knows!
A big thank you to reader Darrin Slack for the images and post suggestion. Darrin has supplied me with plenty more fascinating content – stay tuned Lambrettisti, and enjoy the ride!
*I could have sworn I’d done a post on the Ducati Cruiser 175 – but a search of my archives tells me it aint so. Consider in on (my ever expanding) to do list.