In the previous posts, I’ve featured scooters from marques who you may not have expected to make scooters – as diverse as Harley Davidson (here), Ducati* (here) and even Maserati (here). My online pal Darrin sent me another for the oddball files – Ladies and Gentlemen, I present The BMW R10.
Dating from the early 50’s – so predating the Lambretta LI Series 1 by a good few years – the rumour is that the R10 nearly made it into production – only being pulled at the last minute in favour of the BMW Isetta bubble car.
An early plasticine and wood model, with some metal parts was created to show the R10’s potential to compete against the dominant Italian scooter brands of Lambretta and Vespa – remember – it was the 1950’s that were the true heyday of the motor scooter – and everybody wanted a piece of the action.
The streamlined, fully enclosed bodywork without removable sidepanels, and the large integrated front mudguard are a typically Germanic approach – one adopted by Glas Goggo, Heinkel, Zundapp and Maicoletta…although I don’t think many of those German scooters looked as elegant as this Beemer. The one weird design decision they made (in my opinion at least) was to incorporate the horn right at the front of the mudguard… totally throwing off the sensuous, smooth Italianate curves.
So, if BMW had gone all in on this scooter would we all be riding around on Beemers instead of Lambrettas a Vespas? Maybe. Or maybe, it would have been a modest domestic success in Germany, like the other aforementioned brands – never quite attaining the indefinable cosmopolitan appeal of it’s Italian rivals. Who knows!
A big thank you to reader Darrin Slack for the images and post suggestion. Darrin has supplied me with plenty more fascinating content – stay tuned Lambrettisti, and enjoy the ride!
*I could have sworn I’d done a post on the Ducati Cruiser 175 – but a search of my archives tells me it aint so. Consider in on (my ever expanding) to do list.
Here’s the latest on the electric Schwalbe scooter that I 
lambrettista.net 