Information on this little oddity is scarce, but I’ve pulled together what I can. My main source is the french site moto-collection.org As is usually the case, I’m working from a position of profound ignorance, and you, my readers often know much more than me… so I’m quite happy to be be put right – just leave a comment and I’ll update the post when I can. All pics harvested from an intensive search of the web. If they are yours, and copyright, my apologies. Hopefully it’s ok to collate them all for the sake of posterity!
There seems to be differing accounts of it’s genesis… whether it is an ‘official’ machine out of the Innocenti factory (perhaps a prototype, or side project), OR something ‘knocked up’ by a neighbouring factory in Milan. It appears to have been marketed by a manufacturer of marine equipment, based – like Innocenti – in Milan… Nautica Pennati. who are still in business. (I’ve contacted them, to ask if they have any information, but it was a while ago, so don’t hold your breath!).This would suggest the Rosella was designed as an accessory for a yacht… as once the handlebars are removed and the front wheel is turned over it is only 90cm long.
Innovative design – perhaps the cutest Lambretta of them all?
The Rosella is a tidy little design – I love the way it integrates the fuel tank into the frame… and the front and rear lights into the fuel tank. The main frame is very neat, basically two tapering tubes, welded together. To my mind, this supports the theory that it was a factory prototype – this is a sofisticated piece of design work, made by somebody with some knowledge of how to put a two wheeler together neatly. The main, obviously Innocenti element to the design is the J50 engine / crankcase. This helps date the Rosella, as the J range was introduced in 1964. Despite it’s tiny size, the Rosella has a complete suspension system: a short telescopic fork at the front and by a hinged, damped element by the power unit at the rear. I’m not sure how effective this would be, but the Rosella was obviously only designed to cover short distances! Another nod to the Lambretta is the “D” type toolbox in the first pic, though mounted ‘side-ways’ to the frame, rather than under the seat.
Rarity and value
Information is scarce – but rumour has it there are only three (yep, you read that right, three) Rosella’s in existence. One (pictured above) sold on German eBay a few years ago, for around €2.5k – if rarity = value, somebody got a bargain.
The Second of the three is (or was) in the US, and appeared at the LCUSA Lambretta Jamboree in 2006 – and the pics show it competing in the gymkana. Aparently, at some point there was quiet a nasty accident in which the rider broke his collar bone, but the bike survived.
As for the third Rosella, I’ve been unable to track it down, so it may, or may not exist! It may be (must be!) the one pictured in the GP turquoise. If you own it, one of the other two, or have another sitting in a shed (or on a yacht) somewhere, I’d love to know more. Send info and pics please! And, if you don’t actually own one, but know more about it than I clearly do, please let me know in the comments below!
If you fancy a bit of a rest job on a German scooter with Italian(ish) styling,
Happy New Year everybody! 2017 is a BIG year for Lambrettisti, with, amongst many other things, the 70th Anniversary celebrations taking place. More about that later, in a dedicated post. In the meantime, before I kick off with new posts, I just wanted to wish all my contributors, commenters, supporters and readers a slightly belated happy, healthy and prosperous new year!
Well, it wouldn’t look a million miles from an Iso Milano would it? The front half looks very Vespa, while from the headset back it’s got distinctly Lambretta styling. Dating from 1957/58, it’s a remarkable ‘modern’ looking scooter for the day… Lambretta’s still had the headlight on the horncasing then. So, best of both worlds, or a bit of chimera? I suppose that’s a matter of taste.
Now for something completely different… a Puch DS 60 Cheetah from, amazingly in my opinion, 1960. Why amazingly? Well, to my untrained eye, it looks so much later, presaging Japanese mopeds like the Honda Cub and monkey bikes from the 70s. There’s also a hint of the Rumi Formicino in the styling. Not as curvy and sinuous as a Lambretta or a Vespa, but a very pleasing design – tidy, solid and compact. It was described, back in the day, as a ‘scooterette’ – or ‘baby scooter’. The 59cc Cheetah was the ‘deluxe’ version, with a more stripped down 50cc bike called the Nomad as it’s entry level stablemate.
The world of the William Microcar is a peculiar one… I’ve written about these rare little microcars before, but never come across this variant – ‘The Snuggy’ before. 
This is probably one of the nicest J50’s out there*… A J 50 with a Casa 80 c upgrade. Restored to a high standard by Medway scooters with £7000 spent on her, including sourcing rare original accessories and having them restored to as new condition.
lambrettista.net 